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B2B lead generation

A B2B lead generation company built on LinkedIn

Leads don't pay your bills. Booked sales calls with the right buyers do. We use LinkedIn to put 10–30 more of them on your calendar every month.

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Leads vs. booked calls

Many B2B lead generation companies sell "leads": a spreadsheet of names, or form fills that never answer the phone. You still have to do the hard part, which is getting a busy decision maker to talk to you.

We skip to the part that makes money. Our job is finished when a qualified buyer is on your calendar, and that's what you pay for.

How our B2B lead generation works

  1. Ideal customer profile. We define the companies and roles that buy from you, based on your best existing clients.
  2. Targeting on LinkedIn. We build a list of real decision makers that match, filtered by title, seniority, company size, industry and location.
  3. Personal outreach from your profile. Short, specific messages written in your voice. No templates sprayed at thousands of people.
  4. Follow-up and qualification. We handle replies, answer questions and check fit before booking.
  5. Booked calls and weekly reporting. Calls go straight onto your calendar, and you get a weekly report of conversations started and calls booked.

Comparing B2B lead generation channels

ChannelStrengthWeakness
LinkedIn outreachPrecise targeting by role; personal; builds your networkTakes daily consistency and good writing
Cold emailHigh volumeDeliverability problems; easy to ignore
Paid adsScales with budgetExpensive for niche B2B audiences; leads are often cold
ReferralsWarm and high-convertingUnpredictable; you can't turn them up

LinkedIn won't replace referrals, but it gives you a pipeline you control, so you're not waiting for the phone to ring.

Who we're a fit for

  • Agencies that need new retainers beyond referrals.
  • Consultants who close well on calls but have no time to prospect.
  • SaaS companies selling to a defined B2B buyer.
  • B2B service businesses where one client is worth thousands.

If one new client is worth less than a few hundred dollars, a pay-per-call model probably isn't right for you, and we'll say so.

Pricing

A one-time tech setup, then $250 USD per qualified booked call. No retainer. See how pay per booked call works.

Frequently asked questions

What does a B2B lead generation company do?

It finds businesses that could buy from you, starts conversations with the right people inside them, and hands you qualified opportunities. Regular Worker does this on LinkedIn and hands you booked sales calls, not just contact lists.

Why focus on LinkedIn instead of cold email or ads?

LinkedIn lets you target decision makers by title, company and industry, and personal messages from a real profile still get read. It's precise, it builds your network, and it works well for B2B deals that close on a call.

Do you sell lead lists?

No. A list doesn't create revenue on its own. We run the outreach and book the calls, and you pay per booked call.

Which B2B businesses do you work with?

Agencies, consultants, SaaS companies, coaches and B2B service businesses where one new client is worth thousands and buyers are active on LinkedIn.

How fast does B2B lead generation work?

Outreach starts once your messages are approved after the tech setup. Conversations start in the first weeks, and we report weekly so you can see calls as they're booked.