Leads vs. booked calls
Many B2B lead generation companies sell "leads": a spreadsheet of names, or form fills that never answer the phone. You still have to do the hard part, which is getting a busy decision maker to talk to you.
We skip to the part that makes money. Our job is finished when a qualified buyer is on your calendar, and that's what you pay for.
How our B2B lead generation works
- Ideal customer profile. We define the companies and roles that buy from you, based on your best existing clients.
- Targeting on LinkedIn. We build a list of real decision makers that match, filtered by title, seniority, company size, industry and location.
- Personal outreach from your profile. Short, specific messages written in your voice. No templates sprayed at thousands of people.
- Follow-up and qualification. We handle replies, answer questions and check fit before booking.
- Booked calls and weekly reporting. Calls go straight onto your calendar, and you get a weekly report of conversations started and calls booked.
Comparing B2B lead generation channels
| Channel | Strength | Weakness |
|---|---|---|
| LinkedIn outreach | Precise targeting by role; personal; builds your network | Takes daily consistency and good writing |
| Cold email | High volume | Deliverability problems; easy to ignore |
| Paid ads | Scales with budget | Expensive for niche B2B audiences; leads are often cold |
| Referrals | Warm and high-converting | Unpredictable; you can't turn them up |
LinkedIn won't replace referrals, but it gives you a pipeline you control, so you're not waiting for the phone to ring.
Who we're a fit for
- Agencies that need new retainers beyond referrals.
- Consultants who close well on calls but have no time to prospect.
- SaaS companies selling to a defined B2B buyer.
- B2B service businesses where one client is worth thousands.
If one new client is worth less than a few hundred dollars, a pay-per-call model probably isn't right for you, and we'll say so.
Pricing
A one-time tech setup, then $250 USD per qualified booked call. No retainer. See how pay per booked call works.