Coaching sells on trust
People buy coaching from someone they believe understands their situation. That's why mass DMs and "I help X do Y" templates fail: they feel like a funnel, not a person. LinkedIn outreach works for coaches when it feels like a genuine conversation with someone who gets it.
How we do it
- Pick a clear audience. New managers at tech companies, founders scaling past 20 people, sales leaders missing quota: the narrower, the better the replies.
- Make your profile the landing page. Headline, about section and featured posts that show who you help and the change you create.
- Start with their situation. Messages reference the prospect's role or a recent change, and ask a question before offering anything.
- Book discovery calls. When someone wants to talk, we book them onto your calendar with notes from the conversation.
Individuals or companies
If you coach individuals, we target the professionals themselves. If you sell coaching programs to companies, we target the people who buy them: HR, L&D and department heads.
Pricing for coaches
One-time tech setup, then $250 USD per qualified booked call. See how pay per booked call works.